Category Archives: Strategy

You Don’t Have to Pivot in a Crisis

VIA HBR.org When Covid-19 burst upon the scene in early 2020, startup ventures faced dramatic shifts in markets and the importance of strategic agility became axiomatic: If you wanted your venture to survive, let alone thrive, pundits (including ourselves) almost universally advocated deep internal cuts accompanied by pivots to new markets and business models. As […]

How AI Will Change Strategy: A Thought Experiment

How will AI change strategy? That’s the single most common question the three of us are asked from corporate executives, and it’s not trivial to answer. AI is fundamentally a prediction technology. As advances in AI make prediction cheaper, economic theory dictates that we’ll use prediction more frequently and widely, and the value of complements to […]

A Short Guide to Strategy for Entrepreneurs

It sometimes appears that the traditional rules of business are being upended by today’s mega-trends of multisided platforms, big data, machine learning and AI, crowdsourcing, the internet of things (IoT), and more. These trends have transformed the world of business immeasurably. But they have certainly not repealed the timeless rules of strategy. Yet for too many entrepreneurs, […]

Strategy Making: How to Tap the Wisdom of the Crowd

Even firms that typically prefer to centralize decisions needn’t miss out on the benefits of opening up their strategy making. Strategy making has traditionally been the purview of the top management team. Leaders in the inner circle of organisations pride themselves in being the architects of their plans. Open strategy is a more recent concept […]

The Firm of the Future

In the world of the firm, something is changing. It’s not that your local bookstore went out of business. Or that your taxi driver now rates you on a 5-point scale. Or that anything can now be outsourced, allowing even the smallest firms to rent capabilities on demand. It’s more profound than these. The prevailing […]

Digital Strategy for a B2B World

It’s easy to see why so many view companies like Uber, Amazon and Google as the business models of the future. They’ve redefined their industries. They’ve rewired the customer experience. They’re not afraid to fail fast, learn from mistakes and make the changes necessary to stay well ahead of the market. None of this is […]

What Is Disruptive Innovation?

The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established organizations, including Intel, Southern New Hampshire University, and Salesforce.com. Unfortunately, disruption theory is in […]